In addition to countries like China and projects like Light DeFi (LIGHT), some companies develop initiatives to access renewable energy sources.
That is the case of Heineken, which created a green energy access program for bars and restaurants that sell the famous green bottle beer. For now, the initiative will serve establishments in Brazil and will involve 19 capitals.
The proposal intends to supply up to 50% of the energy consumed by the establishments. Coming from a renewable source, the energy offered by Heineken wants to create a system of sustainability in energy consumption in bars and restaurants.
With no cost for establishment, the “Heineken Energia Verde” project will serve 19 capital cities such as Vitória, Goiânia, São Luis, Cuiabá, Campo Grande, Belo Horizonte, Belém, João Pessoa, Curitiba, Maceió, Salvador, Fortaleza, Recife, Rio de Janeiro, Porto Alegre, São Paulo, Florianópolis, Palmas and Brasília – DF.
The goal of “Heineken Energia Verde” is to supply by 2030 around 50% of the energy consumed by bars and establishments through a renewable source. Heineken’s clean energy will be provided by the electricity distribution system and will have no installation cost for the owners.
Heineken is concerned with sustainability in the production of electricity. Before offering clean energy to bars and restaurants, the beer brand transformed its industry in Brazil.
In December 2020, Heineken reached 100% of the use of renewable energy in the production of beer in Brazil. With this initiative, the company will be able to create a completely sustainable production chain.